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NL Council to rename 965

NORTH LIBERTY– What’s in a name?
The North Liberty City Council believes renaming Highway 965 through North Liberty will create more convenience, a greater sense of community for residents and wider recognition for people passing through.
Therefore, the council unanimously approved the process by which officials will re-name the town’s main north-south thoroughfare.
In the last year or two, members of the council have occasionally expressed a desire to call the road something other than Highway 965.
North Liberty Telecommunications Director Nick Bergus attended the council’s March 8 meeting to suggest a process and timeline for a renaming project similar to the steps taken in naming North Liberty’s Centennial Park. Bergus noted the new name would be an honorary designation only, thereby eliminating the need for postal address changes and avoiding the cost of changing marketing materials for businesses located along the highway. The estimated cost of renaming the roadway is $3,500 to purchase new signs.
Suggestions from the public will be accepted online through 5 p.m. Friday, April 8.
A committee of residents, business representatives, city staff and elected officials will consider the public submissions, select one name and make a recommendation to the council for approval and adoption.
Anyone interested in being part of the name selection committee can apply online via the city’s website through April 1. Mayor Amy Nielsen will appoint committee members, with city council’s approval, on April 12.
Council member Annie Pollock offered the only mild resistance to the renaming project.
“I like numbers,” said Pollock. “I’m probably the only one up here who likes ‘965,’ but I’ll go along with the team here.”
According to a release from the telecommunications department, the committee will consider the following criteria:
Community pride: The road should bear a name that in some way showcases the community, its history and future, as well as be a point of pride for residents, businesses and other stakeholders.
Timeless: The road should bear a name that won’t feel dated and tired in the future and isn’t subject to trends or fads.
Native: The road should bear a name that feels of this place.
Originality: The road should bear a name that will stand out, and not be lost in the sea of street names.
Ease of use: The road should bear a name that is easy to pronounce, read, say and remember.